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Chronicles from Mindanao by a Mindanao Journalist
Pacquiao Watch: Solomonic solution to purse war
The thorny stumbling block to the anticipated fight between two of the greatest pound for pound fighters of this era remains the purse split – who gets the bigger slice of the pie. The two, Manny Pacquiao and Floyd Mayweather Jr., are not separated by distant pasts when it comes to laying the claim on who is the best boxer in the planet and who the bigger draw is. But each of them cannot afford to live in the past and scuttle what probably will be the biggest and most lucrative fight in the history of boxing. Forget about the weight issue. Pacquiao will give Mayweather what he wants. They can fight on even terms at 147-lb welterweight limit. But the purse issue? Negotiating this one is akin to walking in the middle of the war in Afghanistan. One can get in the crossfire and that’s it. No fight to speak of. Pressure, however, is on both sides as this is one fight that history would not be kind to either of them, or their so-called ‘teams’ included, if they let it pass. A 50-50 purse split is not bad at all to assuage Floyd’s big ego. Pacquiao coach Freddie Roach has offered a US$10 million guaranteed purse each with the winner taking all the windfall in the upside of the pay per view (PPV) sales which could zoom off the charts. But there is a Solomonic compromise that is even better than Roach’s. How about a US$12 million guaranteed purse each and a 60-40 split on the upside of PPV buys? Assuming the Pacquiao-Mayweather fight pushes through and generates 2.5 million buys, which is probable, it could generate a whooping US$150 million gross at US$60 per buy, excluding live gate and close circuit TV receipts. Half of the PPV revenues automatically go to HBO and the promoters. That will leave both fighters with US$75 million to share. Less the US$24 million guaranteed prize money, 60 per cent of the US$51 million goes to the winner and the rest to the loser. This compromise figure could net the winner US$42.6 million while the loser takes home US$32.4 million. Not bad, eh? You can juggle and add or subtract a couple of percentage in the PPV and everyone still goes his way to the bank laughing. Even if the PPV gets a ‘dismal’ 1.5 buys, the winner of the bout will still have extra dollars than the loser. Complicated math but simple solution to settle the purse war. In the end HBO will still get its lion share and Mayweather will still get a couple more or so because he promotes himself. It might even cancel out Manny’s advantage should he win and get the bigger upside of the PPV. Both camps know that this is a cash bonanza they cannot afford to lose and cannot find elsewhere.
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I have another suggestion on how to split the pie. Since the two fighters are claiming to be the more popular than the other, what the HBO should do is to make the viewer of the PPV to select the his/her fighter, this can easily be done with the modern technology. The fighter's total viewers can therefore be translated into percentage which shall be his percentage share in PPV revenue. In this scheme, the popularity of the boxer is decided by the viewers.
That sounds fair and accurate ... I agree to Gerdeas ... Maybe the cable company could put two channels on where to buy so it could separate the viewers ... Both of this fighters have claims to be the most popular and if they couldn't settle the 50-50, then look for other options ... or maybe grant the winner a big share ... |
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