Bharti’s, new, logo, and, vision, 2020

Bharti (Airtel) has unveiled a new logo and vision. It wants to generate $10 bn revenue by 2010. It also wants to grow its non-telecom revenues from 15% to 50%. Bharti wants to focus and grow in non-telecom sectors. It already has a presence in insurance sector via a joint venture with France’s AXA. We all know about the Bharti-WalMart joint venture which will start its operations in March 2009. Bharti has entered the fledgling DTH space. The bottom line is Bharti wants to be the next big conglomerate and join the ranks of Tata and Reliance.

By 2020, Bharti wants to be the finest Indian conglomerate. I don’t doubt it. Bharti should be one of the upcoming conglomerates to watch for in the next 10 years. It has started diversifying its interests into finance and retail sector. Unlike telecom though, Bharti will not have first mover advantage. It has to remain innovative to succeed an gain a good market share in the sectors like finance and retail.

Bharti is not that big brand when compared to Airtel. It would be interesting to see how they deal with the brand transition to Bharti for other businesses.