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Sriram Vadlamani

Location: Bangalore, India

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After failing in India, iPhone moves to China!

 
Apr. 02 2009 - 12:00 am
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We all know how big a success or a failure iPhone is. If we have to put some numbers to it a total of 15000 iPhones might have been sold in India legally. That is very less by any standards.

There were several reason as I have pointed out in this trakin post. Some even said that iPhone was using a skimming strategy though I never subscribed to that. India and China have been the world’s largest growing telecom markets. If iPhone has failed in India would it succeed in China?

As Apple’s India experience shows, success is far from assured in China. Like their Indian counterparts, Chinese consumers have embraced Nokia, which is the dominant brand in the local market, with everything from entry-level handsets to smartphones. Moreover, like India, China is behind more developed countries in launching 3G networks. The Chinese government also does not allow phones to have Wi-Fi functionality, worsening the user experience for many of the key, data-heavy functions on which the iPhone has pegged its success. (BusinessWeek)

Unless, Apple does something different it cannot make any serious inroads into the China market. The forces to deal with are identical between China and India. Bundling the phone with an operator, cost and Nokia are the 3 things which failed iPhone in India.

Looks like these are the same things that can work against iPhone in China. Let’s see how iPhone fares in China.




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