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These are still in talks but Google guy Matt cutts made it (un)clear that website loading speed will be part of Google's algorithm in displaying search results. The faster your website loads the higher your ranking on Google will be. Or so I think. Because there isn't much of detail available from the comment made by Matt. (via GigaOm)
This will implemented in 2010. Which means Google engineers might already be working on it. If you look at Asian Correspondent and scroll down then you will see something like this page is loaded in 6 seconds. I assume that's the metric Google will be calculating inherently. What would this mean?
This means web will be owned pre-dominantly by the west. Did we not have enough of West's hegemony on everything? Well we did. They got the money and the bandwidth and they will rule the Google rankings to. They got better servers and their page loads faster. No wonder most of the articles dugg on Digg are related to the West. May be they should define what does fast mean based on the geographies.
Would that make Google evil? We have to wait and see how it affects small businesses and blogs who are making a living from Google's blessings. That will soon change and I can already sense a whole new of plugins and services to make your website faster. Who will save us from Google? Microsoft. Didn't see that coming. It was rumored that Microsoft has set aside some $100 million for its Bing baby. And it might be using that money for buying customers. Yes to win against Google, Microsoft is buying people off from Google and to Bing. These are still rumors but Microsoft is trying to de-list Fox from Google's rankings. And it will pay for it. Given the monopoly of Google, many others will be willing to be de-listed from Google.
PS: Listing the fastest websites is not necessarily a bad thing. It is productive to the searcher. What if someone wants to load a fast website on a slow connection?
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I wrote about the same topic regarding page load time on my other blog. http://www.seo-hongkong.com/blog/slow-loading-pages-might-get-lower-search-rankings-2589.html For pages that load slowly because of various factors (server overload, redirection method, etc) search engine robots -- software application deployed by search engines to scan web pages -- may finish scanning a page before it finishes loading content, thus missing out on certain elements of the page (keywords, navigation links, etc). As a result, search engines don't see the page the way it should appear and that risks their search rankings.
Good one. I guess we need some tinkering for AC. How does AC load for you in Hong Kong? |
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