0		Movie, Companies:, "Spoilers, Suck"

Some movie companies in Korea are apparently anxious over the spread through the internet of the plots of their films.

Recently Lee Myeong-sae, director of "M", looked at the internet and was really surprised. He found a discussion forum with a detailed explanation of the movie's ending. The company responsible for the PR and marketing of the film "Seven Days", set to be released on the 14th, is facing a crisis. The problem is that some audience members who attended a press conference turned around and wrote a detailed description of its flaws on the internet. Since "Seven Days" is a crime thriller this kind of exposure can be fatal. A review conducted in January by KOFIC found that 46.2% of Korean moviegoers use the internet to get information about movies, 18.5% rely on television, and 14.4% rely on the ratings of friends or critics. Because reliance on the internet is so high there are sometimes cases of exposure to criticism, endings, and spoilers. After a press conference for "Remember U 518" people went on the internet asking, "does Lee Jun-gi die in the movie?" and got the answer -- "yes, he is killed in the middle by a gun." A representative from the PR firm for "Seven Days" explained, "it used to be that people heard the endings just from their friends who had already seen the movie but these days people go on the internet and a whole wealth of information opens up." A representative from another movie marketing firm said, "the problem is that people want to see the movie but then on the internet they accidentally come across a page about the ending or why people didn't like it. That happens a lot. It's easy for people to then lose interest in a movie they wanted to see by hearing its ending when they didn't want to." Won Shin-yeon, director of "Seven Days", said, "many thrillers have trouble when yoked by criticism. Then aren't enough audience members when the movie first comes out. We took that into account when making "Seven Days" so that even if you know the story you can still have fun and feel the suspense."